With Diwali around the corner, it’s time for celebrations again. Typically in an Indian household, a major celebration is accompanied with enjoyment. Enjoyment may happen in several ways – most commonly through sensory enjoyment. We like to eat well, dress well and decorate our houses. While people do shop for Diwali for their own homes, it is also a time to exchange festivities. When you are staying away from family and friends, it becomes all the more necessary to gift during an occasion as it helps bridge the bond and narrow distances.
Some of the most favourite gift items traditionally have been sweets and clothes. With changing consumerism and addition of new products in the market, Diwali gifts have also seen a drastic change. While sweets remain a constant favourite with our customers, the new generation buyers have a mindset to purchase luxury gift items such as diyas and diwali candles, home decor items like rangoli kits, diwali torans, wall hangings, idols, gold plated gifts etc. If you’re sending gifts to the younger audience, chocolates and dry fruit hampers typically work best with kids.
Gifting your parents or spouse on Diwali is incomplete without new addition to soft-furnishing and apparel. Check out our collection of cushion covers, bedding, lanterns and wall-decor. Conventional items like Puja Thaali, Silver & Gold Coins continue to be symbolic gifts that are purchased keeping in mind tradition.
Let’s look at some of our bestselling gifts:
Diwali celebration is incomplete without mithais. On the day of diwali, dhanteras and bhaidooj people exchange gifts and sweets with their family, friends and neighbours. Keeping in mind the importance of sweets, Tajonline has handpicked a selection of traditional mithai which includes ladoo, kaju katli, gujiya,etc. and also keeps a special assorted mithai collection. Apart from the traditional sweets collection we have chocolates, cookies, cakes and sugar-free mithai. Our confectionery and sweets category also includes dry fruits that is another best gifting option for Diwali.
Gone are the days when people would send only traditional gifts. With the new generation influencing trends, we have seen a considerable change in gifting styles over the last few years. Our trending gift category includes quirky and innovative items such as hampers, lamps, crockery and many more.